MvVO ART, an innovative art venture dedicated to Creating Opportunities for Artists, launched its newest art venture, AD ART SHOW, which will debut in spring 2018. The goal of AD ART SHOW is to showcase and celebrate contemporary artists in advertising and those who have evolved out of an advertising heritage.
“So many luminaries – including Warhol, Magritte, Rosenquist, Lautrec, and Rockwell - worked in advertising before becoming the acclaimed artists we revere today. These artists’ success confirms that the advertising industry is home to tremendous creative talent, and I can’t wait to bring that talent to the spotlight at AD ART SHOW next spring in New York city,” said Maria van Vlodrop., Founder and CEO, MvVO ART.
MvVO ART pre-launched its AD ART SHOW venture with an Art Talk led by a panel of Art and Advertising experts entitled, ‘Is Advertising Home to the Next Big Name in Art?’ at the Southampton Arts Center, Southampton, New York on July 5, 2017. Guests included Melody Newberry, TR Prescod, Brian Tymann, Ronni Shapiro, Lucy Presner, Kevin Berlin, Eleanor Kobel, Michael Daly, Isaac Aiden, Cindy Farkas Glanzock, Kyle Collins and Naomi Hargarty.
Panelists included Patricia Corrigan as Moderator (writer and Editor, CBS Radio Network). Speakers included Ron Burkhardt (contemporary Artist and Award-Winning Creative Director), Giancarlo Impiglia (Prominent contemporary artist and Lecturer in Art History), Brenda von Schweickhardt Exline (Luxury brand advisor and former Ad Agency Founder & CEO), and Judith Schultz (Art dealer, advisor, collector, and former gallerist).
The panelists shared experiences specific to their respective areas of the art and advertising industries as gallerists, collectors, art lecturers, advertisers, and artists and discussed the countless contributions that artists with advertising backgrounds have made to art. The panelists addressed the fact that despite these contributions, artists with advertising backgrounds remain underrepresented in the art world.
“After hearing this year’s panelists reaffirm that artists with advertising backgrounds are untapped resources in the art world, I am more confident than ever that MvVO ART can discover the next big name in art through AD ART SHOW,” said van Vlodrop.
After the presentation and discussion, guests mingled in the gardens of the Southampton Arts Center and enjoyed delicious wine from Lieb Cellars, refreshing beverages courtesy of Belvoir Fruit Farms, and enticing bites provided by Buoy One. Hampton Cigar Company provided a premium giveaway package at the conclusion of the event.
MvVO ART will launch AD ART SHOW in spring 2018. The show will exhibit artists currently working in or with roots in advertising in New York, the United States, and internationally. Artist submissions (including paintings, sculpture, photography, and mixed media) will be selected by a jury of prominent art collectors.
Full program details will be announced Fall 2017.